SVP Upgrade For RCA’s Pensa

• RCA Records has elevated Val Pensa to Senior Vice President, Head of Marketing. In her new role, Pensa will oversee the entire marketing department while she continues to be the marketing lead for several RCA artists.

As Product Manager and a key figure in the Marketing department, Pensa has overseen and led a series of successful campaigns with superstar artists and rising talent including Doja Cat, P!NK, Becky G, Kygo, Pentatonix, and Cam, among others. Pensa also led the team on P!NK’s recent live project All I Know So Far: Setlist and documentary P!NK: All I Know So Far (Amazon Films) as well as Becky G’s current single, “Fulanito” with El Alfa which has over 65 million streams globally.

Pensa was named a Billboard‘s Women in Music recipient in 2019, a Billboard 40 Under 40 Power Player in 2016, a Billboard 30 Under 30 Power Player in 2009 and is a three-time Clio Award winner for her marketing campaign for Sia’s “Chandelier.” [Photo credit: David Noles]