Taylor’s Tour Halfway To $2 Billion
• Taylor Swift‘s record-breaking Eras Tour has claimed the No. 1 position on Pollstar‘s 2023 Year-End Top Worldwide Tours and Top North American Tours charts. For the Pollstar eligibility box office year (Nov. 17, 2022, to Nov. 15, 2023), Swift took in an estimated ticket gross of $1.04 billion, with 4.35 million tickets sold from 60 shows that took place during the period.
Beyond ticket revenues, Pollstar’s research calculates that the Eras Tour merchandise sales at approximately $200 million during the run, and it has been reported that Taylor Swift: The Eras Tour concert movie has crossed the $250 million mark in worldwide ticket sales, making it the highest-grossing concert movie of all time. At this pace, Pollstar projects that Eras Tour ticket sales for the next eligibility box office year will again hit $1 billion, taking the tour’s total to more than $2 billion.
In addition to Taylor, the Top 10 rankings on 2023’s Worldwide Tours are: 2) Beyoncé; 3) Bruce Springsteen & The E Street Band; 4) Coldplay; 5) Harry Styles; 6) Morgan Wallen; 7) Ed Sheeran; 8) P!nk; 9) The Weeknd; and 10) Drake. Behind Taylor, the Top 10 North American Tours are: 2) Beyoncé; 3) Morgan Wallen; 4) Drake; 5) P!nk; 6) Bruce Springsteen & The E Street Band; 7) Ed Sheeran; 8) George Strait; 9) Karol G; 10) RBD.
2023 was yet another unprecedented year for the concert industry as total grosses for the Worldwide Top 100 Tours were up 46% to a record-breaking $9.17 billion (2022’s total: $6.28 billion), and attendance was up 18.38% in total tickets sold to 70.1 million (2022’s total: $59.2 million). The Top 100 North American Tours also set a gross record with $6.63 billion (2022’s total: $4.77 billion).
“This has been the Year of the Blockbuster, none earning that title more than Taylor Swift’s cultural takeover in Eras, Pollstar’s first-ever billion-dollar tour,” said Ray Waddell, President of Oak View Group’s Media & Conferences Division, which oversees Pollstar and sister publication VenuesNow. “The live entertainment industry remains in the midst of a record-breaking Golden Era, marked by innovation and creativity, artist development, and a paradigm shift in fan experience, as defined by the Sphere in Las Vegas and U2’s amazing run.” For more information, visit pollstar.com.
