‘The Song’ That Captures The Moment
• Radio One VP of Programming Colby Tyner announced the launch of “The Song,” a music competition presented by REACH Media’s nationally syndicated The Morning Hustle and 300 Entertainment. “The Song,” sponsored by McDonald’s Black and Positively Golden, offers up-and-coming, independent unsigned artists an opportunity to create an anthem that addresses the current climate in the country, including the COVID-19 pandemic, police brutality, the economy, and racial injustice and unrest.”
“We are excited to hear from the great talent that exists across the country as we seek to find ‘The Song,'” said Tyner. “This is the perfect moment for a new anthem. Our community needs to hear a voice of acknowledgment and encouragement, and Radio One can be a vehicle for that expression.” Morning Hustle cast member Headkrack added, “Hip Hop has always been a platform that gave a voice to the voiceless, and we felt it was time for voices to be given a chance to be heard.”
Listeners may submit tracks to win a $5,000 cash prize and a distribution deal for the song on all streaming platforms, including Apple Music, Google Play and Spotify. The deadline for submissions is September 7. A panel of judges, which includes 300 Entertainment CEO Kevin Liles, will select the winner based on the song’s message, originality, quality, and composition. The winner will be announced on September 25 and will be featured in an unplugged performance on YouTube provided by 300 Entertainment. Liles said, “We are looking for that special song that makes you feel a certain way and makes us proud.” To learn more about “The Song,” visit themorninghustle.com.
