Tyga Signs With Columbia Records
• Grammy® Award-nominated multiplatinum hip-hop star Tyga has officially signed with Columbia Records in what is described as a “multi-million dollar deal.” Tyga will debut new music under this newly minted label deal very soon. The news of Tyga’s new Columbia deal follows a season of major success, fueled by the six-times platinum Hot 100 smash “Taste” [feat. Offset] and his latest independent album, Legendary, which was released in June and subsequently certified gold.
Sharing his thoughts on signing with Columbia Records, Tyga tells Variety, “They definitely understand the global brand,” he says of the company. “I have a lot of fans worldwide — in places I’ve never been, like South America, and in places I have been, like Asia and Europe. They can help bring that to a larger scale. Doing it independently, you don’t really have those teams to help worldwide. Sony, if you look at the history from what they’ve done from Pharrell to Beyoncé to Adele — then you look at Lil Nas X, one of their new artists that’s blown up this year — they’ve done a lot for artists globally, for their brand. That’s why I wanted to partner up with them.”
Pictured, (l-r):Shawn Holiday (Co-President, Urban Music, Columbia Records); Ron Perry (Chairman & CEO, Columbia Records); Tyga, and Phylicia Fant (Co-President, Urban Music, Columbia Records).
