UMe Names Bynum EVP/East Coast, Urban
The New York-based Bynum reports to Bruce Resnikoff, President & CEO of UMe, who commented, “At UMe, we are committed to artists and their rich musical history. Our goal is to develop and foster relationships that allow us to work in synch with their vision as we continue to innovate and strategically lead the industry into the future ways to consume music. Katina’s expertise, talent, long-term relationships with artists and managers, and innovative spirit will be key to collaborating with our labels and artists to deliver music, merchandise and new fan experiences.”
Prior to joining UMe, Bynum was Senior Vice President, Marketing at Cash Money/Young Money/Republic Records. During her 20+ years with the company, Bynum has worked closely with Lil Wayne, Nicki Minaj, Drake, Nelly, Birdman and Juvenile, from their initial signing through their evolution into global superstars. She also worked in developing new artists including Jacquees, Blueface and Kiana Ledé. Prior to joining Universal in 1996, Bynum was the Theatre Manager of the Apollo Theatre in New York City, where she began her career in 1993. [Photo credit: Meredith Truax]