UMG Enhanced With Eechambadi & Hinkle

• Universal Music Group (UMG) announced the appointment of Naras Eechambadi as Chief Data & Analytics Officer and Alexandra Hinkle as Chief Marketing Officer, Global Consumer Marketing. These newly created roles strategically advance UMG’s global e-commerce and direct-to-consumer strategy.

Eechambadi (left), a leading authority in customer relationship management (CRM), data strategy and analytics, will accelerate UMG’s global consumer and fan data strategy, as well as extend the company’s industry leadership in data and analytics, and Hinkle (right), with more than 25 years of experience leading cross-functional marketing teams, will oversee Marketing Strategy, Campaign Strategy, Marketing Planning and Coordination, Audience Growth, CRM, Digital Innovation, Paid Media and Performance Marketing.

For more than two decades, Eechambadi served as the Founder & CEO of Quaero, which helped large enterprises enhance customer relationships by leveraging customer data. Hinkle most recently led all Property Marketing and Campaign Strategy for Wynn Resorts Las Vegas, where she oversaw all marketing and branding efforts.

Both Eechambadi and Hinkle will be based at UMG’s Santa Monica HQ and report to Richelle Parham, President of Global E-Commerce and Business Development, who said, “I’m pleased to welcome Naras and Alex to my team. Together, we will help advance Universal Music Group’s unparalleled opportunity to build a consumer-demand-driven e-commerce business that forges meaningful bonds between artists and fans while cultivating important revenue streams.”

Eechambadi commented, “I’m honored to join UMG, the world’s most successful and innovative music company, to build on the company’s industry leadership and drive a global data and analytics strategy that will allow our artists to reach new and current fans around the world across a number of existing and developing consumer touchpoints. I’m thrilled to join Richelle’s team.” Hinkle remarked, “I’m excited to join UMG, a world-class marketing leader across the entertainment industry. By coordinating our marketing efforts globally, we will build on the company’s tremendous track record of ensuring our artists reach fans through innovative cross-channel campaigns and products. I’m thankful to Richelle for this opportunity and I can’t wait to work with UMG’s incredibly talented executive team.”