Vevo Is All About ‘ME!’
• According to Rolling Stone and many other fine sources, the music video for Taylor Swift’s new single “ME!” has set a new Vevo record, earning over 65 million views in 24 hours, eclipsing the impressive existing record held by Ariana Grande, whose “thank u, next” previously held the top spot with 59 million views.
“ME!” features Panic! at the Disco frontman Brendon Urie and was co-written and producer by Joel Little. The video, which portrays Swift and Urie as a couple that dances their way through a candy-colored fantasy world was directed by Dave Meyers (“Sicko Mode,” “God Is a Woman”). The track is the first from Swift’s forthcoming Republic album, a follow-up to 2017’s Reputation.
Swift, who teased her new single for several weeks ahead of its recent premiere, now holds three of the top five spots in Vevo’s ranking of 24-hour views. Her 2017 single, “Look What You Made Me Do” is at No. 3 with 43.3 million while 2015’s “Bad Blood” is at No. 5 with 20 million. Adele‘s “Hello” sits in the No. 4 spot with 28 million views in the first 24 hours of release.
Taylor recently appeared on the cover of Time’s 100 issue and performed at the Time 100 Gala, and is scheduled to open the 2019 Billboard Music Awards on Wednesday night with the worldwide premiere performance of “ME!” [Photo Credit: TAS Rights Management]
