Victor Lentini: Free Agent

• RAMP has learned that industry veteran Victor Lentini will be departing his position as Regional Director, Promotion/Marketing with The Walt Disney Company after 16 years — part of Disney’s recently implemented workforce reduction of some 7000 employees in an effort to save $5.5 billion.

Over the course of his tenure with the Disney Music Group Lentini managed artist campaigns to radio, web and social media complimented by sporting and in-game exposure focused on the central United States, while also enhancing promotional campaigns for Disney films Frozen and Encanto. Lentini’s extensive previous label experience has taken him Passport, Chrysalis, Elektra, Motown and Universal.

Lentini said, “Disney was a great part of my career spanning 40 years of Radio and Records. I’m off to chart a new frontier. I have the expertise and energy to enhance and expand anyone’s brand or team.” Lentini’s last day with Disney will be June 27. He can be contacted at getsmart@victorlentini.com.