Virgin Music Group Adds Pope In EVP Role

• Virgin Music Group announced the appointment of Adrian Pope as Executive Vice President, Digital Business and Global Partner Relations. In this newly created role, Pope will be a key liaison between Virgin Music Group, its global client base, key digital partners and the independent music industry.

Pope most recently served as Chief Digital Officer for [PIAS] and Managing Director of its label distribution and services business [Integral]. UMG acquired [PIAS] in 2024.

“Adrian played a significant part in building [PIAS] and [Integral] into a world class organization serving the independent music sector,” said JT Myers, Co-CEO of Virgin Music Group. “We know his relationships and expertise will be important in our continued growth and success around the world and are grateful to have him play a key role on Virgin’s global leadership team.”

“I’m thrilled to work alongside [PIAS] in my new role with Virgin as we expand on our mission to build the services that empower independent entrepreneurs all over the world,” said Pope, who will continue to steward the integration of the [Integral] business into the wider Virgin Music Group operation. “Working with JT, Nat and the global Virgin Music Group team is a fantastic opportunity to help grow a genuinely special and much needed service.”

Pope is based in Virgin Music Group’s London offices. [Photo by Carsten Windhorst]