VP Upgrade For BBR’s O’Brien
• BBR Music Group has elevated Scotty O’Brien to Vice President of Promotion, Marketing for SiriusXM Radio.
O’Brien is an 11-year veteran of Broken Bow Records, most recently serving as Director of Southeast Regional Promotion. In his new VP role O’Brien will retain his existing Broken Bow Southeast Regional duties while also overseeing SXM airplay for all BBRMG imprints, producing syndicated content and developing overall promotion and marketing strategies for those platforms for artists across the label group.
Carson James, BBR Music Group SVP of Promotion, stated, “Scotty’s unique approach and tireless work ethic make him ideal for this promotion. He has been driving key relationships such as Sirius XM for years so this is due recognition of a role he has already been filling from his pure passion for our artists.”
JoJamie Hahr, SVP of BBR Music Group, added, “Scotty is innovative and engaging. He knows how to identify strategic needs and find creative solutions. Through his curiosity and insatiable hunger to promote and further the career of our incredible artists, he has carved out a valuable role that elevates his skill set and sets him apart as a leader in the company.”
O’Brien joined Broken Bow Records in 2011 sporting a radio resume that includes stops at Cumulus, iHeartMedia, ABC Radio & more. He can be congratulated at scotty@brokenbowrecords.com. [Photo credit: Jessica Crans]
