Warner Music Group Acquires 12Tone Music
• Warner Music Group (WMG) and 12Tone Music have entered in an arrangement where Warner Music Group will acquire the assets of 12Tone Music, the independent label founded in 2018 by Doug Morris.
Most recently distributed by ADA, Warner’s independent label and artists services arm, 12Tone’s catalog and roster include outstanding world-class talent such as Aftermath’s four-time Grammy winner Anderson .Paak, the 88rising collective (featuring global superstar Joji among their roster), Centricity’s Christian music superstar Lauren Daigle, breakthrough electronic producer/artist ILLENIUM, and music legend Dolly Parton. Under this arrangement, Morris will continue to be actively engaged in the day-to-day activities of 12Tone Music and its artists. The deal is expected to close towards the end of July.
Max Lousada, CEO, Recorded Music, Warner Music Group said, “12Tone is home to some of today’s most compelling artists and innovative label partners, encompassing emerging and established talent that crosses genres and generations. We’re very pleased that Doug has chosen Warner as the team to continue nurturing the amazing artists that 12Tone has signed and developed over the past three years.”
Morris remarked, “After leading all three major music companies, I loved returning to my indie roots by starting 12Tone. I want to thank Steve Bartels and the 12Tone team for being such a big part of the picture. This three-year run has been a lot of fun. I look forward to remaining fully engaged with the WMG team, who are outstanding professionals. A special thanks to Max — I know the music couldn’t be in better hands.”
