Warner Ups Landig To SVP/Marketing
• TJ Landig has been promoted to Senior Vice President of Marketing at Warner Records.
Landig first joined Warner Records in 2006 as an A&R intern and Radio Promotion assistant before transitioning into the Marketing department, where he worked his way up from assistant to his current role as SVP. Throughout his 16-year run at the label, Landig has led marketing campaigns for artists like Ali Gatie, Bryce Vine, Ricky Montgomery, Sub Urban, and the late Mac Miller, and more recently, Zach Bryan, Benson Boone, Nessa Barrett and breakout star Joji. He was also instrumental in creating a strategic partnership between IDK and Harvard University, and in February, orchestrated the launch of a fashion campaign collaboration with Grammy-nominated rock legends Deftones and Marc Jacobs. He also manages and oversees Warner Records’ partnership with 88Rising, which includes Joji and Chinese superstar Jackson Wang, who was named a house ambassador for Louis Vuitton and will perform at this month’s Coachella Valley Music and Arts Festival.
Landig is based at the label’s downtown Los Angeles HQ and reports to EVP of Marketing & Artist Development, Dionnee Harper, who noted, “TJ is an expert marketer who knows how to take a hit and turn it into a moment. He’s played a key role in so many incredible campaigns that have helped break new acts and really make an impact for our artists. As we continuously evolve and strengthen our marketing capabilities, we’re lucky to have a thoughtful, imaginative leader like him amongst our ranks.”
Landig commented, “Since the start of my career, Warner Records has always been home. I’ve been lucky to witness firsthand the unmatched passion and dedication this group has always given to its artists. I’m grateful to Dionnee, Tom [Corson], and Aaron [Bay-Schuck] for this opportunity and look forward to continuing to work alongside our world-class team as we deliver even more hits for our growing roster.” [Photo courtesy of Warner Records]
