WBR Welcomes Cherny-Weston, Ogando
• Warner Bros. Records yesterday announced two major appointments — Allyson Cherny-Weston is named VP of Brand Partnerships and Carlos Ogando is named Sr. National Urban & Rhythm Promotion Director. Cherny-Weston was most recently Sr. Director of Global Brand Partnerships for RCA Records. In her new position she will be based in New York and report to Lori Feldman, EVP of Strategic Marketing, who said, “Ally’s got great experience and intuitive ability, connecting brands with musical artists, experiences, content and storytelling that authentically reach consumers and fans. At Warner Bros. Records, she will be instrumental in creating innovative approaches to partnerships across multiple platforms and will help expand our brand marketing reach. We are thrilled to have her on the team.”
Cherny-Weston commented, “I’m extremely honored to be joining the Warner Bros. Records family and the forward-thinking Brand Partnerships team. I’m excited and eager to utilize the branding expertise that I’ve cultivated over the last 8 ½ years in the industry to create meaningful brand partnerships for WBR’s stellar roster of artists.”
• Ogando most recently worked in Urban & Rhythm Promotion at Entertainment One. A WBR vet, Ogando worked in Mix Show Promotion at Warner Bros. Records from 2006 to 2012. He began his career in the Rap Department at Interscope Records in 2003. Ogando will also be based at the company’s New York office and report to Lee L’Heureux, SVP of Rhythm, Urban & Hip-Hop Promotion & Strategy, who said, “Los has incredible skills and ability to work creatively and successfully with artists and radio. I’ve known Los for many years and couldn’t be more excited to bring him back home to Warner Bros. Records as we expand the Rhythm and Urban radio team.” Ogando said, “It is truly an honor to return to Warner Bros. Records after spending a large part of my early career at the company. I look forward to working with all of the extraordinary new and established artists under the excellent leadership of Cameron Strang, Peter Gray & Lee L’Heureux.”
