WEA Hires Lee To Connect Artists & Fans
• WEA, the Label and Artist Services division of Warner Music Group (WMG) has hired veteran marketing executive Danielle Lee in the newly created position of President, Warner Music Artist and Fan Experiences. In this new role, Lee will lead WEA’s existing Artist Services division, covering everything from ticketing, marketing, account management, and data research & analysis, with a special focus on broadening the company’s overall global fan engagement strategy through the planning and execution of creative cross-channel campaigns for artists. Partnering with WMG’s labels, Lee will create and execute custom plans to maximize each artist’s access to their fans.
Lee most recently served as Chief Fan Officer for the NBA, overseeing brand, creative, and multi-platform fan marketing globally. Prior to that, she spent four years at Spotify as Global VP of Partner Solutions, and she previously worked for Vevo, AT&T, Showtime, and AOL.
In her new WEA role, Lee will be based in New York and report directly to WEA President Maria Weaver, who commented, “Danielle is a fan and marketing guru who brings deep expertise and knowledge to this role from both inside and outside the music industry. She’ll be a key change agent, helping us build upon WEA’s already impressive track record of success in traditional artist services, while also turbo-charging our global fan engagement strategy by finding new and inventive ways to bring fans closer to their favorite artists.”
Lee remarked, “In today’s world, it’s about the music and so much more — fans crave connection with their favorite artists through their shared interests and through memorable experiences, whether that be on social, gaming, audio, video, or in real life. I look forward to working with this talented team to provide world-class service to our artists while creating impactful experiences that put the fans at the center of everything we do. It’s an honor to take on this role at a company like WEA with such a storied history.”
