WHY&HOW + Red Light

• Artist management company WHY&HOW has partnered with Red Light Management, effective immediately.

This new partnership will create an even larger family for WHY&HOW as well as allow the company to collaborate across all areas of the music business and provide enhanced resources for its all-star roster of clients, which includes BRELAND, KALEO, Whiskey Myers, Danielle Bradbery, and Chase Rice, to name a few.

CEO & Founder Bruce Kalmick launched WHY&HOW in 2020 after over a decade of experience in the music industry, and the company is now a full-service management operation with over 20 staff members across marketing, creative, brand endorsements and more, all of whom will join Red Light Management’s operations.

Kalmick commented, “With our new partnership, WHY&HOW is gaining the opportunity to learn from one of the most influential executives in the music business, [Red Light Founder] Coran Capshaw. We can’t wait to get started on this exciting new chapter.”

Capshaw said, “We’re excited about our new partnership with WHY&HOW. Bruce has put together a great group of artists as well as a very talented management team. We look forward to working alongside them to help enhance all aspects of their business.”