Williams Upped To RCA EVP/Marketing

• Carolyn Williams has been promoted to Executive Vice President, Marketing for RCA Records. Williams was previously Senior Vice President, Marketing, where she ran the label’s Urban marketing division. In this newly expanded role, the New York-based Williams will be responsible for overseeing the marketing staff as well as continue to lead marketing campaigns for BROCKHAMPTON, Childish Gambino, H.E.R., SZA and more.

John Fleckenstein, Co-President, RCA Records commented, “Carolyn’s passion, marketing acumen and attentive leadership make her a driving force in our company and in the industry at large. From Alicia Keys to SZA to Childish Gambino, her careful attention to detail and sage direction has put her in a class all her own. I’m thrilled to have her ascend and lead the broader marketing team and inspire world class campaigns on behalf of our entire, incomparable artist roster.”

Williams began her major label experience at the inception of J Records, where she crafted lifestyle-marketing campaigns for Grammy-nominated Jazmine Sullivan, Busta Rhymes, Rhymefest, Monica, Mario, Fantasia and others. Prior to that, she held various positions at Soul Brother Records, Penalty Records and Tommy Boy Records.

Williams remarked, “I am truly honored by this appointment and excited to be stepping into this new role at such an amazing time for RCA. Being a part of this innovative, creative and passionate team, helmed by Peter Edge, has not only afforded me the opportunity to grow and develop some of the most memorable marketing campaigns of my career, but to also work with the some of the best in the business! I am looking forward to enhancing my partnership with John Fleckenstein and continuing to develop impactful marketing strategies that push our business forward and elevate our extraordinary artists.”