WMG + 10K Projects
10K Projects is home to stars such as Trippie Redd, who in just five years has scored eight Top 5 albums and mixtapes; Iann Dior, who spent eight weeks at No. 1 with the infectious hit “Mood;” and Internet Money, whose multi-platinum “Lemonade” boasts more than one billion Spotify streams and charted in over 25 countries. 10K Projects also launched the career of hip-hop sensation Ice Spice, who will continue to record for 10K Projects/Capitol Records.
Max Lousada, CEO, Recorded Music, WMG, noted, “Elliot and 10K don’t just discover original talent, they understand how to ignite fandom and create fresh impact with each release. It’s a label full of next generation possibilities — with its artists, its leader, and its team. As 10K joins our thriving network of independent music brands, we’re committed to giving it the freedom and backing to reach new heights.” Robert Kyncl, CEO, WMG, added, “We welcome 10K’s extraordinary artists, its talented founder Elliot, and his entrepreneurial team to WMG. Together, we’ll grow our investment in artistry and accelerate the pace of our innovation.”
10K Projects’ artist roster also includes 6ix9ine, Surfaces, Aitch, YTB Fatt, SXMPRA, COIN, and more. Grainge was also behind the signing of XXXTENTACION in 2016. [Photos by Joseph Morrison]