Younger Joins Big Loud As VP/Marketing
• Big Loud Records announced the appointment of Jamie Younger as Vice President of Marketing. In her new role, Younger will oversee marketing strategy and execution for select artists on Big Loud Records’ roster, leading album and single campaigns, fan engagement initiatives and cross-platform marketing efforts.
Younger will be based at Big Loud’s Nashville office and report to Brianne Deslippe, SVP/Head of Marketing, who remarked, “Jamie is a proven, artist-first marketing executive with a track record of delivering culturally impactful campaigns across both emerging and established artists. Her depth of experience and strategic leadership make her a strong addition to our team, and we’re excited to have her help drive the next phase of growth for our roster.”
Younger most recently oversaw Release Strategy and Artist Development at The Core Records. Prior to that, she spent more than 12 years at Warner Music Nashville, where she played a pivotal role in the meteoric rise of Bailey Zimmerman. Younger’s career began in Nashville’s Roots and Americana community, working closely with artists including Justin Townes Earle and Drive-By Truckers, before joining American Songwriter as Marketing Director.
“I’m beyond thrilled to join Big Loud Records at such an exciting time,” said Younger. “Their fearless approach to artist development has redefined modern Country music and I’m eager to help amplify these world-class stories, drive artist marketing campaigns, and further champion our incredible roster on the global stage.” [Photo Credit: Jessie Addleman]
