414 24/7 4 U

Back in April we first told you about 414Music.fm, the new super-local, Milwaukee-centric HD2 channel wired into Radio Milwaukee Triple A WYMS (88Nine Radio Milwaukee). Yesterday at 6am, the switch was finally thrown and 414Music.fm began pumping out a non-stop stream of sweet, sweet Milwaukee music, and in doing so, bolstered the longstanding commitment of 88Nine since its founding 10 years ago to play and support Milwaukee bands, according to PD Jordan Lee. The station plays at least one Milwaukee artist every hour and supports Milwaukee bands via its weekly on-air 414 Live interview and performance show and its annual Milwaukee Music Awards.

“We’re proud to play all Milwaukee music because it rivals music from any city in the country,” Lee continued. “Our playlist ranges from earlier groundbreaking Milwaukee bands to some of today’s top artists. The list of Milwaukee music we’re playing includes the Violent Femmes, Citizen King, Coo Coo Cal, Field Report, Ish Darr, Trapper Schoepp, Naima Adedapo, Vinyl Theater, Willy Porter, GGOOLLDD, WebsterX, Paul Cebar and the late Al Jarreau.”

Milwaukee musicians are encouraged to visit 414Music.fm to upload their music for consideration. So far, about 100 area bands and musicians have submitted music. “This is a perfect time for us to launch this service because Milwaukee’s music scene is thriving and deserves the support,” Lee said. “It’s been a real pleasure to program the station and be reminded about how much amazing Milwaukee music is out there.”