Agovino & Anderson Connect

Mike Agovino, co-Founder and former COO of Triton Media, and Paul B. Anderson, CEO of Workhouse Media/ICM Partners alliance just lit the fuse to launch their new influence marketing company — Workhouse Connect, a sister company of Workhouse Media and Workhouse Creative. Workhouse Connect’s stated mission is “to create a world-class portfolio of multi-channel content monetized via native endorsement and deliver an innovative, authentic, influential, outcome-focused marketplace where consumers, content creators and marketers are connected in an optimized value exchange.” So there’s that.

Agovino will serve as President/CEO of Workhouse Connect and will operate the business day to day. Agovino remarked, “Workhouse Connect offers a commensurate ‘value exchange’ powered by artists, entertainers, opinion leaders, athletes and other taste makers who align their talent and their tribe with products and services for which they have a true affinity. Now more than ever what’s transparent and authentic works.”

Anderson added, “I’ve known Mike for years and we’ve delivered some highly successful multi-platform business partnerships together. Mike is a creative force with trusted advertiser relationships. He has been a leader in the transformation from purely transactional advertising to high-impact, deeply integrated partnership marketing. Our alliance allows talent to be selective and advertisers to be partners. We will soon launch a partnership pairing iconic boxer and entertainer, Mike Tyson, with global hip hop and sports enthusiast, radio and television personality, Peter Rosenberg. This collaboration illustrates our ability to attract tier one talent and partner with leading brands.”