Another Futuri SVP Upgrade For Zena Burns
• Sending our very best wishes to our friend Zena Burns, who has been been promoted to SVP, Content and Special Projects at Futuri.
Having led marketing efforts at Futuri since 2015 (most recently as SVP, Strategic Marketing & Brand Development), Burns will now focus exclusively on Futuri’s growing content creation efforts tied to the company’s innovation initiatives; conferences and events; corporate messaging and public relations; trade publication relations; and high-level special projects designed to drive Futuri’s growth.
Burns was recently instrumental in creating the groundbreaking Futuri/SmithGeiger Future of Audience and Revenue study, which identified critical shifts in audience and revenue trends for radio and TV broadcasters and digital publishers. She’s also a two-year member of the Country Radio Seminar Agenda Committee, and has led Futuri’s planning for major presences at the upcoming NAB Show, the All Access Audio Summit in April, and several others.
Before joining Futuri, Burns was SVP, Programming Partnerships, on iHeartMedia’s NPG team, having started at then-Clear Channel in 2006 as the industry’s first Digital Program Director, based in New York. She was also Entertainment Director/Music Editor at Teen People. Zena can be congratulated at zena@futurimedia.com.
