Audacy Names Rizzo SVP, Consumer Marketing

• Audacy welcomes Adriana Rizzo as Senior Vice President of Consumer Marketing. In this new position Rizzo will lead Audacy’s audience growth initiatives across brand strategy, creative, messaging, media planning and attribution, while also managing the company’s Alchemy function, focused on the strategic integration of exclusive content and programming to Audacy’s 200+ million listeners.

Rizzo will report to Paul Suchman, Audacy’s Chief Marketing Officer, who said, “We’re thrilled to have Adriana join our growing team. Her hire underscores our commitment to world-class marketing and our vision to become the audio platform of choice for consumers. The timing of Adriana’s hire is well aligned with our deep investments in technology and our future-proofed digital platform. Adriana will be a key partner to our business lines and to our marketing leads across broadcast, digital, sports betting and podcasting.”

Rizzo most recently launched Discovery+, a breakthrough entrant in the streaming wars and the most successful product launch in Discovery’s history. She is also credited with the successful launch of WatchESPN, the rebrand of ESPN3 and the repositioning of ESPNInsider. Her early career includes marketing roles at Verizon, early-stage start-ups, and agency experience.

“I’m very excited to be joining Audacy at such an important and strategic time for the company and the industry,” Rizzo said. “I look forward to working closely with this talented team and helping Audacy achieve new heights.”