Audacy Serves Sacramento
• Audacy Sacramento, the home of KKDO (ALT 94-7), KSEG (96.9 The Eagle), KRXQ (98 Rock), 102.5 KSFM, KUDL (106.5 The End) and KIFM-AM (ESPN 1320AM) just launched an initiative called “Audacy Serves in Sacramento” in an effort to amplify the voices, experiences, and work that supports and promotes diversity.
The program, part of Audacy’s social impact platform, “offers a multi-channel platform to elevate and celebrate those organizations within the Sacramento community who strive to better the lives of its residents.” As part of the program, Audacy Sacramento is inviting groups whose missions align with that of Audacy Serves to share their story through on-air PSAs and a public affairs show, The Public File, which will air Sundays from 7-8am PT on all six Audacy Sacramento stations.
“Audacy is committed to creating and promoting a more diverse, equitable and inclusive workforce to drive change in our industry, both in our local community and nationally at scale,” said Stacey Kauffman, SVP/Market Manager, Audacy Sacramento. “In and around the Sacramento community, we seek to use our resources to amplify the voices that support diversity, social justice, equity, human rights and anti-racism, and this program deepens our commitment to this work.”
Audacy Sacramento is also working on a mentorship youth project with the Sacramento City Unified School District that will offer guidance to students as they explore careers in media while promoting diversity within Audacy Sacramento and the media industry at large. Kauffman added, “We encourage the organizations and individuals we will work with to explore the many vocations that the term ‘audio’ and ‘radio’ encompasses — from engineering, promotions, accounting, sales and community affairs to social media, creative, production, marketing and more, there are numerous careers within the industry.” More details on the program and an application form are available on each station’s website.
