Audience 1.0 Doubles In Strength
• Audience (formerly Aptivada), the leading engagement platform for media companies, announced the launch of Audience 2.0 — described as “a major evolution of its platform that redefines how media brands interact with audiences and generate revenue through personalized, interactive experiences.”
In today’s oversaturated digital landscape, where the average person is exposed to up to 10,000 ads daily, Audience 2.0 helps publishers, broadcasters, and digital-first brands stand out. The platform is purpose-built to convert engagement into measurable results, using AI, first-party data, and intuitive campaign tools.
“Audience 2.0 is disrupting the old model. We’re not just collecting data, we’re using it in meaningful ways to drive revenue,” said Mike Braun, Sr. Managing VP & Chief Digital Officer at Gray Television.
Audience’s new brand identity reflects its continued mission to help media companies grow through impactful, audience-first experiences. The refreshed design and platform interface bring more simplicity, creativity, and speed to every campaign.
“We’re just getting started,” said co-founder Brian Green. “Audience 2.0 is the foundation for a new era of media engagement — where media companies can personalize at scale, monetize more effectively, and build lasting relationships.”
To learn more about Audience 2.0, visit audience.io/experiences.
