Best 48 Hours Ever!
Local Media San Diego’s XHTZ (Z90)/San Diego just completed its second annual EPIC 48 2.0 — a massive and complex promotion driven by three key rules: 1) Be ready to leave at a moment’s notice; 2) Be ready to go anywhere, and 3) Be ready to do anything! And one guarantee: the most EPIC 48 hours of your life! Thousands of listeners entered at epic48hours.com for the opportunity to win.
The epic adventure finally began on Friday, February 3, when Z90 morning host Rick Morton, accompanied by a dozen runners, assistants and cast members in a convoy of vehicles arrived at the home of Lauren Miranda in Paradise Hills, CA, to declare her the winner. Lauren and her friend Ruby Godinez immediately embarked on an epic journey of adventure, luxury, entertainment and once-in-a-lifetime experiences. In sequential order: 1) They went tandem skydiving; 2) Pampering at Sente Bella MedSpa and Blowpop Hair in downtown San Diego; 3) A personal stylist outfitted the girls in $10,000 of jewelry for the weekend from Robbins Brothers; 4) A private tour of the U.S.S. Midway Museum, helicopter transportation to Los Angeles, launched off the deck of the aircraft carrier; 5) Travel bags, products and items from Bloomingdales; 6) A private dinner prepared by Executive Chef Jennifer Story from TV’s Chopped; Overnight stay in a cliff-side mansion in Malibu; 7) Private plane service from California to Texas; 8) Shopping at Allen’s Boots in Austin; 9) Suite accommodations at the W Austin and a private table at the Red Room Lounge; 10) VIP Tickets to the “Players Tailgate” hosted by Guy Fieri. And the ultimate payoff — tickets to Super Bowl LI, and a personal “hangout session” with Lady Gaga after her incredible Halftime Show performance. Gaga personally gifted Lauren (right) and Ruby (left) with roses and Lady hoodies while the three visited Gaga’s dressing room at NRG Stadium.
After 48 hours and more than 3,450 miles, the exhausted-but-happy winners returned to San Diego to share their story during Morton in the Morning on Monday. “The first one was huge, and EPIC 48 2.0 has raised the bar again,” said Z90 PD R Dub! “It’s a fun challenge to make the audience say ‘wow,’ but I think we lived up to the ‘Epic’ name. There were so many moving parts and are so many people to thank, to all our partners and clients who helped I give a sincere thank you for making EPIC 48 2.0 truly an epic experience for Lauren and Ruby… and yes, we are already in planning stages for Epic 48 3.0!” A full recap video is now posted at epic48hours.com.
