Branson Announces Virgin Fest

• Following the unveiling of his star on the Hollywood Walk of Fame on Tuesday, Virgin’s Sir Richard Branson announced his newest venture, Virgin Fest, which described as “an innovative, multi-experiential music festival series” coming to the U.S. in 2019. Virgin Fest will expand Branson’s long-rooted holdings in the music and entertainment industry with an unparalleled experience centered around music, exploration, innovation, and generosity. With a mixture of diverse music acts, cutting edge technological experiences, exclusive content, and a commitment to sustainability, Virgin Fest events will aim to stand out from the crowd in the live event arena.

“The heart of the Virgin brand has always been music and entertainment,” says Branson. “This morning I humbly accepted a star on the Walk of Fame, honoring Virgin’s long history with music and recording, and now I’m thrilled to share that we are launching Virgin Fest, an innovative music and technology experience that will be unlike any other festival series. I am incredibly grateful to have received such an esteemed honor for the work Virgin has accomplished to-date, but I can’t help but think we are really just getting started.”

To help produce this ambitious event, Virgin Fest has assembled a world-class team bearing over two decades of large-scale live entertainment and festival experience, including Virgin Fest co-Managing Directors, Jason Felts, who also serves as CEO to Virgin Produced, and Bryan Gordon, Founder of the KAABOO music festival. Announcements regarding date, location, line-up and ticket sales will be made at a later date.