Coleman Relaunches Integr8 USA
• Media research firm Coleman Insights announces changes to its Integr8 USA national callout music testing service, which the company launched in May 2023.
Integr8 USA originally served three formats with new music research — a combined Pop test for CHR and Hot AC, as well as tests for Country and Alternative. In response to subscriber feedback, Integr8 USA is now offered for four formats, with CHR and Hot AC served with their own services. The new structure brings Integr8 USA into alignment with client strategies for both formats, including focused audience targeting and pacing that reflects each format’s respective music cycles.
Integr8 USA now offers 34 weekly new music reports and four recurrent reports. This slight reduction in the number of reports previously offered is more in sync with the strategic needs of music programmers and allows Coleman Insights to lower the price of the service to subscribers.
“This relaunch of Integr8 USA brings the service more in line with what our subscribers tell us they need,” said Warren Kurtzman, President of Coleman Insights. “The changes we’ve made make Integr8 USA more affordable and an easier fit into our clients’ 2025 budgets.”
Integr8 USA subscriptions are now available to radio stations, groups, and record labels for CHR, Hot AC, Country, and Alternative.
More information is available about Integr8 USA from Coleman Insights HERE.
