Entercom & Claritas Doing Business
• Entercom and Claritas announced a partnership to deliver effective marketing campaign measurement capabilities for podcasts and streaming audio. This collaboration will enable advertisers to measure attribution and accurately determine the portions of their campaigns that contributed to a purchase, store visit or app download.
“Podcasting is a critical and exciting business segment with exponential growth opportunities,” said Ken Lagana, EVP of Digital Sales, Entercom. “We are thrilled to partner with Claritas and integrate their measurement technology capabilities into our existing radio and digital audio attribution suite. This new tool helps us fill a critical gap in the industry and allows us the ability to offer clients the opportunity to accurately measure ROI for podcasts and other digital campaigns.”
Not to be outdone in the quote department, here’s Claritas’ VP of Business Development Matt Drengler, who said, “Working with Entercom is a game-changer for Claritas. One of Claritas’ biggest goals is to offer our clients new and effective measurement and attribution models to help truly calculate ROI. With podcasting taking off so aggressively, and continued growth across all digital channels, we see our partnership with Entercom as a major strategic win to help the industry effectively shift the paradigm in the podcasting, streaming and other digital channels.”
To learn more about advertising opportunities across the Entercom network, visit entercom.com/capabilities. To learn more about how Claritas helps marketers measure audience and campaign effectiveness, visit claritas.com/optimization-of-target.
