Entercom CMO Ruth Gaviria Leaving

• Due to what was described as “organizational changes to the company’s marketing function,” Entercom today announced that Chief Marketing Officer Ruth Gaviria will be leaving the company this week. The news was delivered to the staff in a memo from David Field, Chairman, President and Chief Executive Officer, Entercom, who said, “I want to thank Ruth for all of her contributions over the past three years at Entercom. She has made a great impact in a number of ways, including establishing a strong corporate marketing strategy and elevating our local and national brand identity. She has also recruited a number of talented and creative leaders to the company, including Esther-Mireya Tejeda, Anna McMichael-Kane, Jennifer Morales, Elissa Gomez and others. We thank Ruth for all of her great work and wish her all the best in her future endeavors.”

Field’s memo continued, “We will be conducting a national search for a new CMO who can build on our progress and take us to the next level™, helping us achieve our exciting, transformational goals for the Company. We have a very powerful and compelling set of growth opportunities and our next CMO will be focused on working with our customers and our agency partners, along with our national and local sales organizations, to help drive strong organic revenue growth in the years ahead. In the interim, [SVP, Ad Sales Marketing] Jenny Nelson will be overseeing the corporate marketing team to ensure that we don’t miss a beat during the transition.”

In a statement, Gaviria (pictured) said, “I am thankful for the opportunity David Field presented to me three years ago — to envision, architect and execute the first ever marketing, brand and communications practice at Entercom during its historic and transformational merger with CBS Radio. We recruited the best people in the business hailing from Disney, Diageo, PepsiCo, Meredith, Univision, Interbrand and Prophet. This award-winning team ushered in a new era in audio for both Entercom and the radio industry with strategic and creative campaigns, and, most of all, galvanized the culture around a clear mission and framework to go to market. The future is bright and my works feels done. I wish Entercom the very best and I could not be more excited about embracing my next challenge as a growth catalyst and an agent of change in what is arguably a revolutionary time to be a marketer.”