Entercom Teams Up With Twitch
• Entercom announced a first of its kind, strategic programming partnership with interactive streaming service Twitch, which will bring live video simulcasts of its Sports-Talk programs to Twitch and its 17.5 million daily users.
Initially, live video streaming of leading RADIO.COM Sports stations from six major markets — WEEI/Boston, WFAN/New York, KRLD (105.3 The Fan)/Dallas, WSCR (670 The Score)/Chicago, WZGC (92.9 The Game)/Atlanta and WXYT (97.1 The Ticket)/Detroit — will be accessible to Twitch users via individually tailored, branded station channels, providing the Twitch community a full week’s-worth of appointment viewing.
“Twitch has built a substantial platform for audiences to connect through video content and we’re looking forward to working with them to bring our unrivaled sports programming to millions of viewers,” said David Rosenbloom, Vice President, Corporate Business Development, Entercom. “This partnership will expand how listeners can connect with our on-air talent through real-time engagement on Twitch and introduce a new generation of sports fans to legendary sports brands like WEEI, WFAN 101.9 FM/660 AM, and 92.9 The Game.”
Jane Weedon, Director of New Verticals, Twitch, commented, “Twitch is the place where people come to connect and engage over their shared interests, and you’ll be hard-pressed to find a group of people more passionate than sports fans. Over the last several years, there has been a growing sports community on Twitch. With the addition of sports radio, on-air talent and fans will be able to interact and discuss their favorite athletes, teams and leagues with one another in real time. Through features like Twitch Chat, now the entire audience will be able to participate in the coveted ‘call ins’ and ‘hot takes’ that have come to define sports talk radio.” Entercom will leverage its portfolio of over-the-air, digital and social assets to provide additional promotional support of the channels.
