Equal Parts Hoppy & Foxy
Matrix Broadcasting’s suburban Chicago Classic Rock WFXF (103.9 the Fox)/Crystal Lake, IL and Crystal Lake Brewing (CLB) have joined forces to create the best promotional item — a classic rock ‘n roll inspired beer — the Fox Rocker, described as a “delicious, quaffable American-style Red Ale,” will be available in hundreds of locations from the Mississippi River to Lake Michigan. Look for it on tap and in 6-pack cans starting in April. A public launch party at Crystal Lake Brewing’s taproom is scheduled for April 15, and tasting events and broadcasts will happen across the region throughout the year.
Fox PD Alex Quigley said, “We’re proud and happy to partner with Crystal Lake Brewing on this fantastic brew. They make excellent beers at CLB, and we’re confident our Fox Rockers are going to love cracking open a Fox Rocker. We’re looking forward to lifting a pint with our listeners all over Foxland.”
A portion of all profits will benefit 1pet1vet, an organization that strives to save the lives of Northern Illinois combat veterans suffering from post-traumatic stress disorder by pairing them with carefully-selected, trained service dogs. Read more about their mission at 1pet1vet.com. Matrix GM Kathleen Cahill added, “We are very excited about the upcoming launch of the Fox Rocker brand across Northern Illinois. Our partnership with Crystal Lake Brewing, one of the premiere local breweries in Illinois, was a natural fit for 103.9 The Fox. Both CLB and The Fox are passionate about what we do, so teaming up on this venture, along with the opportunity to benefit a great organization like 1pet1vet, was a perfect idea.”