Esther-Mireya Tejeda Joins SoundExchange
• Last week we reported that Esther-Mireya Tejeda was stepping down as SVP & Head of Corporate Communications at Entercom — and now we know where she’s headed — SoundExchange announced the appointment of Ms. Tejeda as its new Chief Marketing and Communications Officer. In this new role she will oversee the company’s brand strategy and marketing, global communications and public relations, industry relations, and public policy groups as well as a team of nearly two dozen marketing and communications professionals, multiple partners, and agency relationships.
Tejeda will report to SoundExchange President & CEO Michael Huppe, who commented, “The music industry is at a pivotal point, with the transformation to digital requiring us to rethink the rules and so much at stake for creators of all types. Esther brings a unique blend of experience, talent, and ability to find innovative solutions that will enable SoundExchange to drive positive change in the industry and advocate on behalf of music creators. I’m thrilled to welcome Esther as part of our team.”
During her tenure with Entercom, Tejeda structured the company’s first strategic communications organization and integrated communications for the company’s acquisition of CBS Radio and the launch of its digital streaming platform, RADIO.COM, and developed communications architecture for radio stations, digital audio and podcast brands, and live concerts and events. A seasoned veteran of the entertainment industry, Tejeda previously held executive positions at Univision, PepsiCo, Diageo, and others. She has earned numerous industry accolades during her career, and currently serves on the Board of Directors of the Alliance for Women in Media.
Tejeda will be transitioning from her Entercom post in a few weeks. Looking ahead, she remarked, “I’m thrilled to be part of the SoundExchange mission and to serve as a passionate advocate for our community of over 200,000 music creators. SoundExchange is at the critical intersection of music, technology and data in today’s digital-first world and is uniquely positioned to help shape the future of music during this transformational time.”
