Florida: Where The Acción Is

• iHeartMedia Spanish-language News-Talk WRSO (Acción 97.9, La Primera En Noticias)/Orlando has seriously expanded its broadcast footprint, as the format is now simulcasting in Tampa and Jacksonville. The Tampa signals include WHNZ-1250 AM, WHNZ’s simulcast on WMTX-HD2 and 105.9 FM (W290BJ, currently part of Throwback 94.5/105.9/99.1). In Jacksonville, tune into WFXJ-AM 930 AM/97.3 FM (W247CF) and WKSL-HD2.

The Acción brand debuted in Orlando in 2018 and features Acción en la Mañana with Luis Davila Colon and Jesus Manuel Torres, along with a team of talented newscasters including Sandra Carrasquillo and Rafael Carderera and well-known air personalities like Peter Vivaldi, Hector Marcano, Wanda Hernandez, Dania Alexandrino, Xavier Villacísm, Diana Raquel and Mariano Gonzalez Solis.

“Acción represents a solution for the Hispanic audience eager for a Spanish-speaking newscast and companies that are looking for this fast-growing audience interested in developing a life in the USA,” said Hector Marcano, SVP of Hispanic Strategy for iHeartMedia. Jesús Manuel Torres, News Director for Acción – La Primera En Noticias, noted, “For the past few years, we have worked as a team to keep our Hispanic community informed of the events that have changed history. This time, our commitment continues to grow, and our team is ready to continue bringing relevant information and analysis to each market.” Division President Linda Byrd remarked, “I’m excited to expand the Acción brand to other important Hispanic markets in the state of Florida. Getting the news and information to Florida’s growing Hispanic population in their native language will be very impactful.”

Chris Soechtig, Area President for iHeartMedia West Central Florida, remarked, “With the changing demographics in our area, this is natural addition to our diverse portfolio and an excellent complement to our Spanish Hits format, Rumba 106.5.” Paul Rogers, Area President for iHeartMedia North Florida, added, “With the recent launch of the Black Information Network on 104.1FM and Acción on 970 AM, 97.3 and 97.9-HD2, no other media company can truly help our advertisers, brands and community organizations reach the full spectrum of the First Coast’s diverse populations like iHeart can.”