Heidt Upped To CMO, Gibson Brands
A seven-year Gibson veteran, Heidt spent her early years in Entertainment Relations, and in 2021 was promoted to VP of Cultural Influence. Prior to Gibson, Heidt worked in brand strategy, production and experiential marketing with House of Blues, Red Bull and Fortune 500 brands including Samsung, Hyundai, Live Nation, Verizon, and AT&T.
Heidt remarked, “It is a privilege to work with the unparalleled talent of Gibson, from our team and craftspeople to our partners and artists, whose passion and dedication is absolutely awe-inspiring. It’s our mission to connect and better lives through music, to enable and empower all levels of creators with our instruments, products, programs and philanthropy. It’s an honor to be a part of shaping the future of music culture for Gibson and for fans worldwide.”