Hubbard’s PodMN: All Minnesota, All The Time
• Hubbard Radio announced the official launch of PodMN, a new podcast app built specifically for Minnesota folks. The app, which soft-launched in December, showcases podcasts that feature voices, topics and stories that are all rooted in the Land of 10,000 Lakes, giving Minnesotans, and people who want to stay connected to Minnesota, an easy place to find local content.
“In a world with 800,000 podcasts available, it’s easy to understand how local can get lost,” said Jeremy Sinon, Hubbard Radio VP of Digital Strategy. “If your main source of discovery for podcasts is one of the big podcast apps, you would have a hard time knowing that local content even exists. We’re trying to solve that problem by giving Minnesotans an app that is dedicated to serving them audio that caters to their local interests.”
PodMN users will find hundreds of podcast offerings covering the Vikings, Twins, Gophers, Wild, Lynx, Loons and Wolves as well as podcasts on Prince, Minnesota True Crime stories and much more, along with podcasts from Minnesota-based radio and TV stations, newspapers, businesses and universities, etc.
The new app is also aimed at making locally-produced audio more discoverable — and more profitable — for its creators. Users will find hundreds of podcasts from independent local content creators like PodMN’s own Sr. Editor Beth K. Gibbs, who also produces and co-hosts the podcast Totes Recall. “It’s hard to stand out in the podcasting world if you’re not already a household name,” Gibbs said. “PodMN creates an excellent opportunity to shine a light on independent Minnesota podcasters who might not be getting the attention they should be getting.”
But wait! There’s more! “PodMN users will also have the chance to win several prizes offered up every week,” said Hubbard Radio VP/Minnesota Regional Manager Dan Seeman. “This gives us the ability to not only incentivize listeners to listen local, but gives our great local partners ways to participate and put their product in front of local consumers.” While Minnesotans continue to stay distanced for now, PodMN hopes to keep Minnesotans connected to the stories and people all around them. PodMN is available to download in the Apple and Google Play stores. More information can be found at podmn.com.
