If It Leads, It’s Leeds
Leeds, a founding member of the pre-merger Sirius team, most recently served as VP of Talent and Industry Affairs for SiriusXM. During his 17-year tenure, Leeds hired several key hosts and launched numerous artist-branded channels for The Who, The Rolling Stones, Neil Diamond, Barbara Streisand, The Beatles, AC/DC, Springsteen, Monty Python and David Bowie, to name just a few.
Leeds earlier served as SVP of Promotion at Virgin, Polygram, Universal/Republic, Island and Def Jam. He was also executive A&R for MCA and Director of On-Air Talent at MTV, where he discovered and hired Adam Sandler, Rosie O’Donnell and Adam Curry. Leeds got his first career break while in college as a programming/production assistant for famed NYC DJ Murray the K, and his professional promotion career began at Atlantic Records
In his not-so-spare time Leeds continues his adjunct teaching roles at both William Paterson University and Bergen Community College. He can be contacted at Steve@Stevenleeds.com.