iHeart Presents The Greg Millard Experience

• iHeartMedia has named Greg Millard as Executive Vice President of Event and Experiential Partnerships. In his new role, Millard will spearhead the go-to-market strategy for all of iHeartMedia’s national sponsorship sales efforts, including the company’s roster of nationally recognized marquee events; the iHeartRadio Theaters in New York and Los Angeles; custom events and partnership opportunities; and local events in over 150 markets.

Millard will report to Tim Castelli, President of National Sales, Marketing and Partnerships for iHeartMedia, who commented, “iHeartMedia has the biggest, culture-defining events in music across every genre. Greg will leverage these events and culturally relevant moments to connect brands with their consumers. With our unique access to data, insights, artists, moments and airwaves, iHeartMedia’s one-of-a-kind partnership opportunities help brands shape pop culture — not just chase it.”

Millard joins iHeartMedia from Turner Broadcasting, where he served as Vice President of Partnerships and Branded Programming. Prior to joining Turner in 2010, Millard spent four years as a VP at International Management Group. His background also includes sales and marketing positions at CBS, the NFL and NBC. Commenting on his new gig, Millard said, “I’m thrilled to be joining iHeartMedia, especially at such an exciting time in the audio business. The company is leading the industry in multi-platform experiential programs. I look forward to working with the incredible National Sales, Marketing and Partnerships team to develop powerful partnerships leveraging our unparalleled portfolio of events and venues.”