Kipper McGee — In Person!

• Veteran radio programmer and consultant Kipper McGee announced that the 2nd printing of his book, Brandwidth: How Big Broadcasting is MISSING the Mediamorphosis (Eckhartz Press, with a Kindle version available on Amazon) drops today, and he plans to celebrate this event with a big book-signing today at the NAB Show in Las Vegas.

McGee’s book reveals common traits of the biggest media winners and losers while offering powerful takeaways for ANY brand planning to thrive in the ever-changing digital world order. “We live in a time when broadcasters are being attacked in ways not even dreamed about a decade ago,” said McGee. Noting the need for broadcasters to reimagine their brand portfolios in this era of electronic audience measurement, he added, “Many operators insist on acting penny-wise and PPM-foolish.”

Response to the original book prompted release of the podcast, “Brandwidth On Demand,” co-hosted by second-generation broadcaster and media strategist David Martin. The free weekly podcast is available through iTunes, Stitcher and Google Play. McGee will be signing copies of his book today at 3pm in the NAB Bookstore, located in the North Hall of the Las Vegas Convention Center.