Lotus, Raiders Elope In Vegas
• Lotus Broadcasting and the Las Vegas Raiders announced a broadcast partnership that names Active Rock KOMP 92.3 as the Raiders’ Las Vegas radio flagship. It was simultaneously announced that Lotus Sports-Talk sister KRLV-AM (920 The Game) will rebrand as Raider Nation Radio, effective August 3 and will focus, naturally, on all-things Raiders, and will simulcast KOMP’s game coverage.
The Raider Nation Radio lineup begins with the debut of Pritch & Clay, featuring former NFL player Mike Pritchard and Clay Baker, who crosses the hall from KWWN (ESPN Las Vegas 1100AM/100.9FM). Longtime Raiders’ broadcaster and 24-year sports-radio icon JT the Brick will do noon-2pm, and host a variety of Raiders’-specific programming, including the Coach’s Show with Jon Gruden. Silver and Black Today, hosted by Scott Gulbransen will run from 2-4pm, followed from 4-6pm by Vincent Bonsignore, the Raiders’ lead beat writer for the Las Vegas Review Journal. Raiders’ alumni and guests will also be fixtures throughout all dayparts. And with Clay Baker moving over to morning drive on Raider Nation Radio 920AM, the company announced that Tyler Bischoff will be joining longtime Review Journal columnist Ed Graneyweekdays from 7-10am on ESPN Las Vegas.
“We are incredibly excited to partner with the Las Vegas Raiders and broadcast their games to a sports-craved Las Vegas fanbase,” said Natalie Marsh, GM of Lotus Broadcasting Las Vegas. “Launching Raider Nation Radio 920AM will give Raiders and NFL fans unparalleled access to the Raiders and the league as a whole.” Program Director Kyle Englehart remarked, “Adding Raider Nation Radio 920AM to the Las Vegas Sports Network speaks volumes to the company’s commitment to deliver first-rate sports talk in Las Vegas. ESPN Las Vegas and Fox Sports Las Vegas already deliver the best Golden Knights and NFL coverage in the valley, and our new partnership with the Raiders will help us give our listeners a look inside Las Vegas’ newest team.”
Raiders President Marc Badain commented, “The Raiders are thrilled to team up with Lotus Broadcasting to launch Raider Nation Radio 920AM. An exceptional lineup will bring game action and Raiders news, personalities, and features to fans throughout Las Vegas every day. We are proud that the Raiders will have a true home on terrestrial radio and look forward to beginning this journey with Lotus.”
