Mele Joins BIA As VP/Forecasting

• BIA Advisory Services, a leader in media market intelligence, has appointed Senan Mele as Vice President of Forecasting and Data Analysis.

Mele joins BIA from Horizon Media, where he oversaw the transformation of media spending optimization across television, search, social, and digital channels. Mele earlier worked for m/Six, managing multi-million-dollar campaigns across four continents.

“Senan’s expertise in cross-channel media trends will enhance our forecasting and analysis capabilities as the lines between traditional and digital media continue to blur,” said Rick Ducey, Managing Director of BIA, to whom Mele will report. “The media industry is experiencing significant changes, from the rise of streaming platforms to the decline of traditional advertising models. Senan’s ability to combine economic and industry data will help us deliver more accurate revenue forecasts and insights to our clients.”

“Media isn’t just changing — it’s being completely reshaped,” said Tom Buono, CEO & Founder of BIA. “Our clients face new revenue challenges daily as audiences fragment across platforms. Senan’s expertise in advanced modeling will enable us to identify emerging trends, giving our clients the competitive edge they need to stay ahead. This isn’t just about better forecasting — it’s about helping our clients anticipate changes in an increasingly complex market.”