New Year, New Brand For WHQC/Charlotte
• iHeartMedia Top 40 WHQC/Charlotte emerged into the New Year with a shiny new rebranding, dropping its longtime Channel 96.1 moniker in favor of The New HITS 96.1, All The Hits.
“Charlotte is a very competitive market and these updates align the brand in a way that capitalizes on its current strengths,” said A.J., PD of The New HITS 96.1. “We’re excited to provide a fresh new experience for our listeners. This is an excellent opportunity for The New HITS 96.1 to be the home of the biggest hits and stars while allowing our audience to gain access to the greatest music and entertainment events in Charlotte.”
Dave Carwile, President of iHeartMedia’s Virginia-Carolina Region, commented, “The New HITS 96.1 will bring a fresh, innovative approach to Charlotte radio and digital listening. The new brand will also resonate more quickly with both listeners and advertisers to drive even better results.”
The highly rated Ace & TJ Show will remain in mornings, followed by On Air with Ryan Seacrest from 10am-noon, Brooke Morrison (formerly 2-7pm) now doing noon-3pm, Jordan is on from 3-7pm, followed by Raphael from 7-midnight.
