Nielsen Unveils New Brand Identity
• Nielsen unveiled a new brand campaign, which includes a new identity, new logo, new brand colors and a new Brand Purpose Statement: “Powering a Better Media Future for All People.”
Following the sale of its Global Connect business in March 2021, Nielsen is now focused on delivering digital-first and global-first media solutions in three areas – measurement, audience outcomes and content services. Nielsen is combining and enhancing its industry-leading measurement solutions into a single cross-media measurement solution, Nielsen One. Nielsen also continues to enhance its Gracenote content services business, delivering leading metadata and analytics for On Demand content globally.
“While our business has transformed dramatically over the past few years, it became clear that perceptions of the company have not evolved at the same pace,” said Jamie Moldafsky, Chief Marketing and Communications Officer. “The rebranding marks a new Nielsen both inside the company and out, with a strategy hyper-focused on the global audience and the changing media environment. Nielsen’s core values of inclusion, courage and growth, along with its clear strategy, will power the company’s transformation as we partner with the industry and our clients to help them better understand how evolving audiences consume media and find content.” The new Nielsen brand identity will be unveiled at Advertising Week New York, which runs from October 18-21.
