Point To Point’s Torcasso Retiring
• Point-To-Point Marketing announced that Rick Torcasso, the company’s co-Founder & CEO will be stepping down and retiring, effective December 31, 2021, fulfilling a 50-year career in broadcasting. Effective Jan. 1, 2022, Point-To-Point President Tim Bronsil will become CEO of the company.
Torcasso (left) noted, “Twenty-five years ago, we began this company. I’m gratified by what we’ve achieved and to hand the reins over to the next generation of tremendously qualified, professional, and talented people. To say that I’m proud is an underestimation.”
Torcasso began his career at the age of 17 as a disc jockey in his hometown of Fresno, CA. He began developing marketing strategies for radio in 1990, which ultimately became Point-To-Point. Today, Point-To-Point is the leading Audience Development Company serving numerous top entertainment companies in North America.
Bronsil (right) commented, “Rick’s influence at Point-To-Point will be felt for years to come. He worked tirelessly to make certain our clients had access to the highest acumen and thought processes for audience development marketing. All of us are thankful for Rick’s wisdom and guidance that will continue to benefit our clients. Personally, I’m going to miss our regular conversations about brands, marketing, wine, and gardening… not always in that order. Cheers, Rick!”
Your best wishes can be shared with Torcasso at rick@ptpmarketing.com or 972-661-1361. Tim Bronsil can be contacted at tim@ptpmarketing.com or 513-702-5072.
