Put A Ring On It: Futuri #engaged

Futuri Media announced the launch of #engage, a suite of cool new features that gives programmers the tools to turn their music station into a dynamic interactive experience. Combining text messaging, social media and web-based capabilities, #engage empowers station brands with flexible, customizable options to interact with their audience. #engage combines the best of Futuri Media’s industry-leading interactive radio programming tools LDR and Takeover and adds powerful new features to drive ratings and revenue.

With interactive programming tools, programmers can now create voting sessions, empower listeners to control programming within a set of rules configured by the PD, and sync it all with their playout systems with #engage’s automation integration; Song Alerts drive Nielsen-verified audience growth by alerting listeners via texts and/or tweets when their favorite songs are about to play; Facebook Live integration, which lets stations integrate their voting features with their Facebook page via Live videos showcasing their #engage playlist and live audio stream (coming in June); and Discussions, which lets listeners participate in real-time conversation threads directly from your station site or mobile app. All stations currently using LDR or Takeover will be upgraded to #engage in the coming weeks.

Futuri Media CEO Daniel Anstandig said, “#engage takes the best of LDR and Takeover, products that have delivered results for nearly 1,000 stations worldwide, adds innovative new features, and turns the whole thing up to 11. The Futuri Media team is incredibly excited to introduce #engage to the market and give our existing clients an even bigger competitive advantage. We founded Futuri Media on the premise, ‘What if radio was invented after the Internet?’ We’re impassioned about delivering ROI-focused solutions that allow broadcasters to use technology to their advantage as opposed to seeing it as an inconvenience or threat.”