Rasnick Named Chief Of Staff, Gibson Brands

• Gibson Brands has elevated Beth Rasnick to the role of Chief of Staff. Rasnick reports to Cesar Gueikian, President and Interim CEO of Gibson Brands, who said, “Beth will be instrumental in driving our strategic priorities, leveraging 130 years of history shaping the sound of music, and focusing on our future through strategic actions in service to music fans around the world.”

Throughout nearly a decade at Gibson, Rasnick has held diverse key positions spanning finance, accounting, treasury, business acquisitions and divestitures, transformation initiatives, and corporate strategy. She’s also an emerging player of rhythm guitar, which she learned from her father. Prior to joining Gibson, Rasnick held leadership positions in Voya, Inc.’s strategic finance group, and she began her career at Ernst & Young. She holds a Bachelor’s degree in Business Administration and a Master’s degree in Accounting from the University of Georgia.

“I’m honored and so excited to be taking on this important role in leading Gibson Brands into the future alongside an exceptionally talented team whom I know very well,” said Rasnick. “My focus will continue to be on shaping our thriving world-class instruments, sound and media/entertainment business across the global landscape and supporting our team through the limitless opportunities ahead.”