Rumba 106.1/Philly Welcomes DJ Jholi
• iHeartMedia Spanish Pop WUMR (Rumba 106.1)/Philadelphia, “#1 Para Reggaeton y Variedad En Philly,” announces the addition of Jholimar “DJ Jholi” Valera as its newest on-air personality, DJ and digital content creator.
In her new Rumba role, DJ Jholi will produce local segments for the syndicated Enrique Santos Morning Show weekdays from 6-10am, host a commercial-free mix at noon weekdays and host Sundays from 1-5pm.
“We’re thrilled to welcome DJ Jholi to the Rumba family,” said Jonathan Tineo, Director of On-Air & Quality Assurance at Rumba 106.1 and iHeartLatino East Coast. “Her energy, talent, and dedication to both radio and content creation will help us continue to elevate the sound and experience of Latin music for our listeners, and her creativity and passion for entertainment align perfectly with Rumba 106.1’s mission to connect with Philadelphia’s vibrant Latino community.”
A dynamic bilingual talent, DJ Jholi brings years of experience in radio, live events and digital content creation. Her career includes work with respected stations including WOCQ in New Jersey, and WHAT/Philadelphia.
“I am honored and proud to join the iHeartRadio family here in Philadelphia,” DJ Jholi said. “Music connects us with different nationalities and helps us heal spiritually. I’m ready to share my positive energy with Rumba’s audience through every moment on air and every musical mix. I invite everyone to join me in this new phase — let’s celebrate together the music that unites us!”
