Santoro Elevated At iHeart Boston
Meanwhile, just a few yards down the hall, iHeartMedia Boston Marketing Manager Shaileen Santoro has been promoted to the far more awesome position of Director of Marketing for the Boston Region. Santoro (pictured), is a 22-year company veteran who will now oversee all aspects marketing and promotions for WXKS (Kiss 108), WJMN (Jam’n 94.5), WBWL (101.7 The Bull), WKOX-AM (Talk 1430) and WXKS-AM (Bloomberg 1200) and their assorted activities.
“Shaileen’s combination of passion, creativity, meticulous attention to detail and years of experience made her the obvious choice for this role,” said Dylan Sprague, SVP of Programming for iHeartMedia’s Boston Region. “Our marketing team is the best in the business and Shaileen’s leadership will elevate it further.”
Santoro said, “I’m excited to continue my journey with the amazing team and brands in Boston. I’ve grown so much here personally and professionally, and am looking forward to the work we’ll keep doing to serve our listeners, community and clients.” Santoro succeeds Dennis O’Heron, who back in April was elevated to the company’s National Programming Group as Senior Vice President, Live Entertainment & Events.