See The Sound Of 3D Audio
• iHeartRadio announced the launch of iHeart 3D Audio and its strategic expansion into binaural podcasting, an innovative new method of producing podcasts that places listeners into the middle of an audio soundscape, immersing them in the story like never before. Tapping into the potential of innovative 3D audio, iHeartMedia will debut a captivating new slate of podcasts. Binaural, or 3D audio, creates a sense of movement, location and triggers other senses, enhancing listening experiences and providing a new way for people to hear high quality, surround sound, immersive content, and reproducing real-life experiences, much like virtual reality has done for video, right in their own homes.
“Podcasting has undoubtedly stepped in as one of this year’s most-relied-upon forms of entertainment,” said Conal Byrne, President of the iHeartPodcast Network. “We’ve seen a huge spike in listenership, and iHeart wants to ensure we’re meeting this growing audience in new, innovative ways. This is virtual reality for the ears, and by expanding our 3D audio offerings, our goal is to place fans at the center of the stories they love — in an even more immersive, innovative format.”
Through iHeart 3D Audio, iHeartMedia will launch a new slate of podcasts underpinned by the unique recording technology. Building on the success of its previously-launched binaural audio series, 13 Days of Halloween from iHeartMedia and Blumhouse Television, iHeartMedia, in collaboration with Aaron Mahnke, will expand upon the series and release a seasonally focused 13 Days franchise of podcasts correlating with various major holidays. The new iHeart 3D Audio slate will also include the upcoming podcast The Mantawauk Caves, a co-production with Blumhouse Television, as well as a series of bonus 3D episodes across the year for hit shows like The Ron Burgundy Podcast.
