Ski Re-Ups In DC Ahead Of Syndication
• Major market veteran Frank Ski, who doubles as afternoon drive personality on Howard University’s WHUR 96.3/Washington and mornings on CMG Urban AC WALR (Kiss 104.1)/Atlanta has extended his agreement for another two years in DC in the midst of what we are told are some of the biggest ratings in WHUR’s history.
Sean Plater, GM of WHUR & WHUT-TV, said, “It’s a true gift to know when to be funny, informative, and then when to get serious for the issues that matter most to our community. Frank Ski along with Nina Brown have done an outstanding job of connecting with listeners across the DMV on all levels, so we are ecstatic to have them on WHUR for years to come.” Ski commented, “It’s important for me to be on a radio station directly related to the #1 HBCU in the country as we continue our commitment of service and entertainment to the DMV.”
WHUR PD Al Payne noted, “I’ve never experienced ratings like this in a tough market like DC. Before Frank Ski, we were hovering at position #13 under a 4 share… and now we’re sitting in double-digits and #1 Women 25-54, almost 2 full share points ahead of the next ranked station, and #2 Adults 25-54. I remain amazed at the impact he has had in this market. When you mention Frank Ski and Nina Brown out in the community, you’ll see a passionate look on people’s faces showcasing how the show has become an integral part of their daily lives. It’s obvious this show has the goods to successfully resonate across the country into syndication.”
Gary Bernstein, President of syndicator Oceanic Tradewinds remarked, “We are putting together the final pieces of Frank’s move into national syndication, and the historic stories of both WHUR and WALR are proof-positive on his likely impact.” Stations interested in an October 3 syndication launch should contact Gary Bernstein today at 508-245-1776 or gary@oceanictradewinds.com.
