Susnow’s The One @ PodcastOne
• PodcastOne, a subsidiary of LiveXLive Media has named veteran television marketing executive Ilana Susnow as Head of Marketing & Audience Development.
In this newly created position, the New York-based Susnow will oversee all marketing initiatives for PodcastOne and its numerous podcasts, including The Adam Carolla Show, The LadyGang, Pitbull‘s From Negative to Positive and Off the Vine from Kaitlyn Bristowe. She will also help develop and execute marketing strategy and audience growth for PodcastOne, including launching new shows and managing the lifecycle of all programs in the PodcastOne network. She will also have oversight and management of all paid media marketing campaigns, trade deals, event planning and PR, as well as collaborating with the sales team on integrations and talent relations.
Susnow will report directly to PodcastOne CEO, Peter Morris, who remarked, “I have known Ilana and admired her acumen and skills for almost 20 years. Her wealth of knowledge and innovative marketing strategies that capture audiences across all media mediums changes the game for us at PodcastOne. Her addition to our team increases our ability to reach listeners and potential listeners in ways we haven’t before, further strengthening our position as an industry leader.”
Ms. Susnow was most recently Head of Marketing and Integrations for the Scripps’-syndicated talk show, Pickler and Ben. Prior to that, Susnow spent over a decade at NBCUniversal where was VP of Marketing for the Domestic Television Distribution group and earlier served as Manager, Marketing and Affiliate Relations at NBC. “As the entertainment landscape continues to evolve and consumers are sourcing their content, podcast listenership is growing by leaps and bounds,” Susnow said. “There is unlimited potential in the ways we can seek, capture and engage audiences to spark listener growth and increase ad revenue opportunities. I’m thrilled to bring my expertise to PodcastOne.” [Photo from LinkedIn]
